Why Invest in Your Scissors?

Why Invest in Your Scissors?

Why Investing in Quality Scissors is a Game Changer for Stylists

Hey everyone, let’s talk about something crucial for all stylists: investing in your tools. While many stylists spend big on electric tools like hairdryers and straighteners, the importance of a good pair of scissors is often overlooked, despite their significant role in our daily work.

The Overlooked Tool: Scissors

Most stylists start their careers with a basic pair of scissors and replace them annually. Surprisingly, many can’t even recall the brand or size of their scissors, yet they are intimately familiar with their hairdryers and straighteners. This is concerning given how frequently scissors are used.

Scissors: Your Most Important Tool

Consider this: you’ll use your scissors for approximately 1,600 hours or 96,000 minutes annually, which equates to 67 full days a year. Quality scissors are vital for comfort, efficiency, and performance. On average, stylists make around 2,400 cuts per year, translating to 10 cuts a day, five days a week, for 48 weeks. This makes scissors the most used and most profitable tool in your kit.

Financial Perspective

Let’s break down the numbers. If an average haircut costs £32, your scissors can generate £76,800 annually. Investing in high-quality scissors like Kasho, which can last up to 10 years, means your tool could help generate £768,000 over its lifetime. Spending £500-£1,000 on top-notch scissors becomes a small investment for such returns. With financing options, it’s equivalent to the cost of one haircut per month.

Why the Hesitation?

Despite the benefits, many talented stylists continue using beveled blade, non-ergonomic, weaker steel scissors. This choice often leads to hand fatigue and shoulder tension, much like a professional chef using an inferior knife instead of a premium KAI chef knife. The lack of emphasis on the right tools from the start of a stylist’s education contributes to this issue.

The Right Tool for the Job

A talented stylist remains talented regardless of the tools, but the right scissors enhance the ease, efficiency, and precision of their work. Investing in high-quality scissors not only improves your performance but also promotes better wellness by reducing physical strain.

Make the Smart Investment

Using the right tools is essential for achieving professional success and maintaining your health. To learn more, visit our blog and explore our content on choosing the best tools. We also offer a WhatsApp function for direct consultation to help you make the right investment in your scissors.

Investing in quality scissors is not just about improving your craft—it’s about making a smart business decision that supports your long-term health and success.

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5 Hair Trends Heading Into Spring

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5 Hair Trends Heading Into Spring

5 Hair Trends Heading Into Spring

5 HAIR TRENDS HEADING INTO SPRING

Attention all hairdressers! Whether your clients are seeking a bold transformation or just subtle tweaks to their style, we’ve got you covered. We’ve consulted with Kasho loyalists to ask them what the trendiest springtime haircuts you should keep an eye out for.

STRAIGHT AND LOOSE

“Tania Betsy, Creative Salon Director at The Hair Movement salon notes a prevailing trend toward smoother hair styles, clarifying that it’s not about the perfectly flat-ironed look, but rather a blow-dried appearance with a straightened yet relaxed vibe. This style incorporates some texture and fluidity, avoiding overly sharp lines. Describing it as a ‘palate cleanser’ from previous seasons, the aesthetic revolves around clean, minimalist hair reminiscent of the late ’90s and early 2000s, drawing inspiration from icons like Jennifer Lopez during that era.”

MIXIE CUT

The latest buzz in hair trends is the mixie cut, blending elements of the pixie and mullet styles. Google searches for this edgy look have surged by 1,000 percent in the past month alone. Kristen Stewart has recently embraced this trend, rocking it with textured layers, a tousled finish, and heaps of attitude—a perfect embodiment of how this style should be flaunted.

MIDI-BOB

In 2024, clean and uncomplicated silhouettes are set to dominate the hair scene, with one standout style being the midi-bob. This sleek and polished look exudes sophistication and maturity, making it a popular choice for those looking to transition from a shorter bob. Celebrities like Penélope Cruz and Selena Gomez have recently embraced the midi-bob with slightly more movement, adding to its allure and cementing its status as a must-have haircut.

FRINGES AND BANGS

Bangs and fringes are making a triumphant return to the forefront of hair fashion, adding a fresh and youthful vibe to any hairstyle. From blunt-cut bangs to soft, wispy fringes, there’s a style to suit every face shape and personality. Celebrities and influencers alike are embracing this trend, showcasing versatile looks that range from classic and sophisticated to edgy and bold. Whether you’re aiming for a chic curtain fringe or a retro-inspired micro bang, bangs and fringes are sure to inject an instant dose of style and personality into your look this year.

60s ARE BACK SWINGING

The iconic hairstyles of the 1960s are experiencing a resurgence in popularity, proving that classic never goes out of style. From voluminous beehives to sleek, mod-inspired cuts, the timeless elegance of 60s hair trends continues to captivate fashion enthusiasts around the world. Influenced by cultural icons such as Brigitte Bardot and Twiggy, modern interpretations of these retro looks are popping up on red carpets, runways, and social media feeds alike. Whether it’s the return of the bouffant or the revival of the flipped-out ends, there’s a nostalgic charm to 60s hairstyles that effortlessly complements contemporary fashion sensibilities. With their playful yet polished aesthetic, these vintage-inspired looks serve as a reminder that the allure of the 60s is as relevant and captivating as ever in 2024.

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Caring for your Body

Caring for your Body

CARING FOR YOUR BODY

Having a high-quality, ergonomically designed pair of scissors is the first step to avoiding the aches and pains and more serious injuries that can affect hard-working hairdressers. But even when you have the perfect cutting tools, there are still measures you can take to limit pressure on your hands and wrists, according to scissors expert Kasho Scissors. “Scissors are the tool we work with every day, and while they are ergonomically designed to limit wrist and shoulder aggravations, there’s also things hairdressers should be doing to make sure they are cutting injury free,” creative director for The Hair Movement and Kasho Creative contributor Tania Betsy says. “Small steps can make a big difference to how your body feels at the end of a busy day.” 

Tania Betsy has these four tips for caring for your body while you’re cutting hair.

1 Perfect the proper grip

It’s vital to hold your scissors using a relaxed and natural grip. The thumb should rest in the thumb ring, and the remaining fingers in the finger ring, allowing for controlled and precise movements. It’s all about limiting the strain put on your hand and wrist during a day of cutting, and gripping the scissors in this way should become second nature.

2 Watch your body position

Ensure you maintain a comfortable and upright posture while cutting. It’s so easy to end up slouching, or constantly bending to hear what the client is saying but try to avoid this where possible. It’s not just your hands and wrists that can suffer; backs and shoulders can also feel the strain. Also, try to avoid excessive bending of the wrist or overreaching, as these can lead to discomfort and strain.

3 Take regular breaks

While the first thing you might think about during a break is grabbing a coffee or a snack, also take time between cutting sessions to stretch and relax your hands, wrists, and shoulders. This helps prevent cumulative strain injuries associated with prolonged use.

4 Customise your scissors

Make sure your scissors are working with you to avoid unnecessary strain. Adjust the scissor tension and finger rest to suit your individual preferences. Experiment with different settings to find the configuration that best accommodates your hand size and cutting technique.

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Miley Cyrus goes big

Miley Cyrus goes big

MILEY CYRUS GOES BIG, REAL BIG!

The Grammy Awards have consistently provided a platform for artists to showcase their talent, creativity, and unique styles. This year was no exception, and one artist who truly stole the spotlight with her bold and striking look was none other than Miley Cyrus.

As Dolly Parton once said, “Life is short, keep your dreams big and your hair bigger.” Well, at this year’s Grammy Awards, Miley Cyrus took her godmother’s words very literally. Not only did she take home an award, but thanks to her heaven-reaching mane of curls, she’s also sweeping through social media and has forever become synonymous with ‘volume.’

The visionary or culprit (depending on who you ask) behind the hairstyle that reaches for the stars is her long-time stylist and friend, Bob Recine. “Last year, I featured Miley’s wet look for hair,” Recine said in a statement. “For the Grammys, we decided we wanted something dry and bigger, more full hair, but sexy, tousled, and touchable,” and boy did he hit the mark he set out to hit.

As Miley Cyrus graced the red carpet, all eyes were on her. For the past decade, she’s been known for her fearless fashion choices, and Miley’s hair was no exception. However, it’s divided the internet. Some claim that she’s reintroduced an old-school style that will reverberate through the industry, while others have less flattering things to say, including comments involving electrical sockets. Either way, no matter which side of the creative take you are standing on, we can all agree on one thing: her fearless drive to push creative boundaries and norms helps us all in what we do, push boundries. Confidence to stand out, to try new things, to be different. Miley left everyone in awe, and my take is that we should all take a page out of her book.

#daretobecreative

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The Artistry of Japanese Steel Blades

The Artistry of Japanese Steel Blades

THE ARTISTRY OF JAPANESE STEEL BLADES

Choosing a new scissor is not only an important and personal purchase but also an investment. An investment in yourself and your craft. The aim of this article is to help you understand the ins and outs of a very specific element of your scissor: the steel and its origin.

On the surface it’s not a very exhilarating or a very sexy topic, but it’s an incredibly important one and I’m going to explain why understanding scissor steel is crucial for unlocking the magic in your hands. 

When it comes to investing in new scissors, not all steels are created equal, and we’re here to break down the nitty-gritty – VG10 vs. sintered, Japanese vs. German – with a crystal-clear message: Japanese scissors are the real winner!

WHY DOES STEEL MATTER ANYWAY?

Before we dive into the ‘steel showdown’, let’s address the elephant in the salon – why does it even matter? Well, your scissors are singularly the most important tool in your tool box and the type of steel they’re made of can make all the difference between a meh cut and a slay-all-day masterpiece. It also makes a massive difference in the longevity and consistency of the sharpness of your scissor. 

VG10 STEEL – THE CROWN OF THE JEWEL 

Meet VG10, the VIP of Japanese steel, crafted for samurai swords – this bad boy means business. VG10 is all about that razor-sharp edge – the kind of precision that can turn a haircut into a work of art.

Some additional facts! VG-10 is known for its high hardness, typically ranging from 59 to 61 HRC (Rockwell Hardness C scale). This level of hardness allows for excellent edge retention, meaning the blade can maintain its sharpness through extended use.

But there’s more! VG10 doesn’t just play the sharp game; it’s the MVP of durability and corrosion resistance.

SINTERED STEEL – THE TOUGH COOKIE

Now, let’s talk sintered steel, which is used in the Kasho Millennium scissor – the unsung hero in the durability department. Think of sintered steel as the “Tough Guy” of the scissor world – strong, resilient, and ready for any hair adventure, yet it’s light. A scissor forged with sintered steel feels almost weightless in your hand. It’s an unmatched experience. 

Through the magic of blending and compacting metal powders, sintered steel emerges as the heavyweight champion, promising you a scissor partner that stands the test of time.

JAPANESE VS. GERMAN – SPOILER ALERT. JAPAN TAKES THE CROWN

Alright, let’s settle the score between Japanese and German steel. It’s like choosing between a ninja and a knight – both cool, but one clearly has the edge. 

Japanese Steel:

  • Precision Perfected: Japanese steel is the Picasso of the hair world – it crafts details like no other.
  • Feather-Light Magic: Japanese scissors are sleek and nimble, giving you the control for those intricate styles.
  • Style and Substance: They’re not just scissors; they’re a fashion statement – sleek, stylish, and undeniably fab.

For additional information about Japanese steel, click here.

German Steel:

  • Solid Durability: German steel is the workhorse – solid, durable, and built for endurance.
  • Powerful Performance: German scissors carry a bit more weight, perfect for those who love a powerful cut.

THE TAKEAWAY – JAPANESE STEEL WINS!

When you’re eyeing those shiny new scissors, remember this: Japanese scissors are the holy grail of the hairstyling universe. VG10 steel brings precision, durability, and a touch of glamour to your fingertips. It’s not just a purchase; it’s an investment in your craft, your clients, and the professional that is you.

So, whether you’re a seasoned pro or new to the hair game choose Japanese, as you deserve scissors that truly represent the work you want to be your hairdressing legacy.

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The Rachel is Back

The Rachel is Back

THE RACHEL IS BACK

The grand spectacle of the 81st annual  Golden Globes unfolded this past Sunday, casting a shimmering spotlight on celebrities who paraded down the illustrious red carpet adorned in nothing short of breathtaking designer ensembles. Amidst the array of show-stopping fashion statements, one icon stood out in timeless elegance – none other than Jennifer Aniston. With an effortless presence that required no embellishments, she graced the event in a bespoke Dolce & Gabbana gown, radiating sheer magnificence.

However, the pièce de résistance of her ensemble was undeniably her daring departure from the ordinary, showcased through a chic and shorter hairstyle paired with a flirtatious side part. 

Brace yourselves, for the resurgence of “The Rachel” is upon us! The iconic choppy bob, once sported by Aniston’s character in Friends, is making a triumphant return to the forefront of style. Get ready for a wave of ’90s nostalgia to sweep over 2024, as your clients clamour for this revived and irresistibly trendy look.

In this short cutting guide, we’ll walk through the essential steps to recreate this classic ‘Rachel’ hairstyle.

But before we dive into the haircut steps I always feel a need to remind ourselves the importance of the consultation.  As always, talk about their hair type, texture, and daily routine to make sure the ‘Rachel’ cut works with their facial structure, hair structure as well as their lifestyle. The key to any successful cut, keep it real about expectations and handle any worries they’ve got.

THE RACHEL IS BACK

The grand spectacle of the 81st annual  Golden Globes unfolded this past Sunday, casting a shimmering spotlight on celebrities who paraded down the illustrious red carpet adorned in nothing short of breathtaking designer ensembles. Amidst the array of show-stopping fashion statements, one icon stood out in timeless elegance – none other than Jennifer Aniston. With an effortless presence that required no embellishments, she graced the event in a bespoke Dolce & Gabbana gown, radiating sheer magnificence.

However, the pièce de résistance of her ensemble was undeniably her daring departure from the ordinary, showcased through a chic and shorter hairstyle paired with a flirtatious side part. 

Brace yourselves, for the resurgence of “The Rachel” is upon us! The iconic choppy bob, once sported by Aniston’s character in Friends, is making a triumphant return to the forefront of style. Get ready for a wave of ’90s nostalgia to sweep over 2024, as your clients clamour for this revived and irresistibly trendy look.

In this short cutting guide, we’ll walk through the essential steps to recreate this classic ‘Rachel’ hairstyle.

But before we dive into the haircut steps I always feel a need to remind ourselves the importance of the consultation.  As always, talk about their hair type, texture, and daily routine to make sure the ‘Rachel’ cut works with their facial structure, hair structure as well as their lifestyle. The key to any successful cut, keep it real about expectations and handle any worries they’ve got.

STEP 1. PREP AND SECTIONING

Begin with a clean, damp canvas by washing and conditioning the hair using products suitable for your client’s hair type. Towel-dry the hair, removing excess moisture without over-drying. You might even want to introduce your client to a monthly deep cleansing routine, using a clarifying shampoo like the ‘Build up Be Gone’ by The Hair Movement. 

Then divide the hair into manageable sections.

STEP 2. ESTABLISH THE LENGTH 

The Rachel cut is characterised by its medium length, falling around the shoulders. Begin by establishing the base length, keeping in mind that the layers will add movement and dimension to the overall look. Use a razor or shears, depending on your client’s hair texture and desired finish.

STEP 3. LAYERING TECHNIQUE

The signature element of the Rachel haircut is its layers, giving the hair more body surrounding the face in a heart shape, framing it perfectly. Opt for long, textured layers that frame the face and create a soft, flattering effect. Begin layering around the face, gradually working towards the back. Be mindful of maintaining balance and avoiding excessive thinning, especially for clients with finer hair.

STEP 4. FACE-FRAMING

To achieve the Rachel’s face-framing layers, angle your cuts diagonally, starting around the chin level. This technique adds a subtle, elegant shape that enhances the features and captures the essence of the iconic haircut.

Diagonal cuts are the key to that iconic Rachel vibe. These layers are not just layers; they’re a work of art that captures the essence of chic.

STEP 5. TEXTURIZING FOR MOVEMENT

Texture is our secret weapon – we want that effortlessly chic allure.

Now, pay attention to the tools of the trade. Grab those 38 teeth texturizing scissors or, if you’re feeling extra fancy, the design razors by Kasho. It’s like giving your haircut a magic wand! Or use the classic technique of point-cutting, adding movement and kicking bulk to the curb, all while keeping that killer overall shape intact.

Why does it matter, you ask? Well, we’re steering clear of the dreaded “too heavy, too blunt” trap. ‘The Rachel’ cut needs to flow. So, my hair virtuosos, get ready to sprinkle some texture magic and let those scissors dance.

STEP 6. FINISHING TOUCHES

After you’ve nailed down the iconic cut, let’s bring the glam to life with a blow-dry finish. We’re talking about flaunting those layers like they’re on a runway, giving the hair that sleek, polished look. And hey, if you’re feeling a bit extra, bring out the straightening or curling irons and show your client how to finish it off themselves at home. 

To keep the magic going, I’ve got some must-haves for your client. The ‘Plump Up Fine’ by The Hair Movement – it’s the superhero volumizing shampoo that your clients hair has been waiting for. I’d also recommend finishing of with the ‘Boost it Up’ spray, giving that added volume. Trust me, it’s the secret sauce to keeping that fresh-from-the-salon look. So, get ready to roll out the Rachel.

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Stay Relevant with Digital Marketing

STAY RELEVANT WITH DIGITAL MARKETING

 

Love it or hate it, one tool has become indispensable for salon businesses: social media. The virtual realm is now just as essential as the utilities that keep the lights on in your salon. In this article we’ll explore why, in 2024, social media is not just an optional extra, but actually a crucial tool for attracting new clients, staying up-to-date and relevant, and for positioning your salon and the team within it at the forefront of choice for both existing and new clients.

Gone are the days where social media was simply seen as an option for hairdressers, as something that could be dipped in-and-out of as you pleased. In today’s world, it has become as important as any other part of what you do. Serving as the virtual window into your identity as a professional, showcasing not just what you do but what sets you apart from every other salon and every other stylist. It’s a way to attract the type of clientele and work that you want to be doing: what you put out into the universe is what you’ll get back.

I’ll attempt to debunk the stigma of social media and highlight its essential role, whilst attempting to not only address the elephant in the room, but get rid of it: the fear of social media. 

It’s time to reframe the entire conversation and recognise social media for what it actually is. This starts with a major shift from viewing social media as a mere platform for social interaction, to understanding the role it has as a powerful marketing tool, one which actively contributes to attracting new clients in not only a creative way, but a very cost effective one too. When you hear any mention of “social media”, what you’re really hearing is “digital marketing”. So simply see it for what it is, it’s your megaphone to every one of your clients, new and existing. 

 

INSTAGRAM IS STILL THE DIVA ON SOCIAL

In the glitzy life of salon social media, Instagram remains the reigning superstar-diva, with TikTok closely nipping away at her heels, but what’s really the key to unlocking her heart? The answer is visual storytelling. Before and after photos are your salon’s secret weapon, they’re the best tool for attracting new clients and maintaining inspiration for existing ones. Think of them as the biopic story of hair transformations – a visual journey from ordinary to extraordinary if you will.

Before and after pictures are not just about showcasing your skills, they tell a story of transformation, confidence, and yes, artistry. In 2024, make sure your Instagram feed is a gallery of these creations. Invest in high-quality photography, easily achieved with the latest smartphone, experiment with creative angles and let the visuals speak volumes about your salon’s incredible skills.

However, before and after photos are more than just eye candy; they build trust. When potential clients see real, tangible results, it establishes confidence in your salon’s capabilities. Use captions to tell the story behind each transformation – the client’s vision, the stylist’s expertise, and the journey to that stunning after capture. This transparency creates a connection that goes beyond the screen.

INSTAGRAM IS STILL THE DIVA ON SOCIAL

In the glitzy life of salon social media, Instagram remains the reigning superstar-diva, with TikTok closely nipping away at her heels, but what’s really the key to unlocking her heart? The answer is visual storytelling. Before and after photos are your salon’s secret weapon, they’re the best tool for attracting new clients and maintaining inspiration for existing ones. Think of them as the biopic story of hair transformations – a visual journey from ordinary to extraordinary if you will. 

Before and after pictures are not just about showcasing your skills, they tell a story of transformation, confidence, and yes, artistry. In 2024, make sure your Instagram feed is a gallery of these creations. Invest in high-quality photography, easily achieved with the latest smartphone, experiment with creative angles and let the visuals speak volumes about your salon’s incredible skills. 

However, before and after photos are more than just eye candy; they build trust. When potential clients see real, tangible results, it establishes confidence in your salon’s capabilities. Use captions to tell the story behind each transformation – the client’s vision, the stylist’s expertise, and the journey to that stunning after capture. This transparency creates a connection that goes beyond the screen.

INSTAGRAM STORIES: BEHIND THE SCENSE

While your feed tells the polished story, your Instagram Stories provide a backstage pass to the team and process behind the magic. Use Stories to document the transformation process, share behind-the-scenes snippets, and let your followers and audience get to know the faces behind the scissors and colour creations. Highlight the intricate details, the laughter, and the moments that make each interaction, creation and transformation a special experience.

 

THE NOT SO NEW KID ON THE BLOCK

In 2024, TikTok has secured its spot as the new frontier for creative expression. Unleash your salon’s creativity by creating short, engaging videos showcasing your stylists’ skills. From start to finish, document the transformation in a fun and entertaining way. TikTok loves trends, so hop on challenges, share beauty hacks, and let your salon dance into the hearts of a whole new audience. Yes, it’s a time consuming commitment, but oh so worth it as it can propel your salon’s talents to so many people. Biggest top tip when launching TikTok; put the structure in place to create a consistent flow of content. Build the habits with Instagram, and then move on to this explosive platform. Small steps, big wins!

THE NOT SO NEW KID ON THE BLOCK

In 2024, TikTok has secured its spot as the new frontier for creative expression. Unleash your salon’s creativity by creating short, engaging videos showcasing your stylists’ skills. From start to finish, document the transformation in a fun and entertaining way. TikTok loves trends, so hop on challenges, share beauty hacks, and let your salon dance into the hearts of a whole new audience. Yes, it’s a time consuming commitment, but oh so worth it as it can propel your salon’s talents to so many people. Biggest top tip when launching TikTok; put the structure in place to create a consistent flow of content. Build the habits with Instagram, and then move on to this explosive platform. Small steps, big wins!

THE POWER OF ENGAGEMENT: CONNECT, CONNECT, CONNECT!

Unlock the true power of social media by transforming it into a vibrant community hub rather than just a platform to display your work. Elevate your connection with your audience by actively participating in discussions, encouraging interaction through comments, posing intriguing questions, and conducting engaging polls. Foster a genuine dialogue that establishes a sense of belonging, making your followers an integral part of the exclusive salon family. Cultivate a community where every voice is heard and valued. As your audience becomes more immersed in this interactive experience, the likelihood of them evolving into devoted clients skyrockets.

 

KEEP AN EYE ELSEWHERE

Stay ahead of the curve by keeping a watchful eye on your local competition. Learn from their strategies, but don’t just replicate—strive to surpass by injecting your own unique salon identity into every aspect. Be a trendsetter, not a follower. Additionally, venture beyond your immediate industry circles and follow diverse accounts for a constant flow of inspiration. Let social media be a wellspring of creative ideas that propel your salon to new heights. Embrace the spirit of innovation, and watch your online presence flourish.

LAST BUT DEFINITELY NOT LEAST: YOUR GOOGLE BUSINESS PAGE

In addition to bolstering your social media presence, consider your Google Business Page as the clandestine weapon that can elevate your salon’s online presence. 

Most new clients will search for a new salon using the Google platform. They will either search based on geographic location, service they may be seeking, or highest reviews. This is the exclusive digital arena where your skills, salon ambiance, and client testimonials take centre stage, whilst being directly compared to your competition, making it the most powerful tool of all to grow your business. Don’t brush it to the side just because it’s not as trendy as the other platforms. This is your bread and butter platform.  

Regular posting transcends just showcasing your latest creations; it’s about crafting a dynamic narrative for potential clients to immerse themselves in. Clients who are already looking for a reason to switch salons, and your page is giving them those reasons. It’s a captive audience, directly linked to business growth.  

Share mesmerising transformations, unveil behind-the-scenes glimpses into salon life, and sprinkle in those cherished client testimonials. Salon Reviews play a massive role, designed to enhance your digital credibility. If you don’t have a salon software that helps you to generate reviews. I would encourage you to switch to one that does. It will be a game changer. Phorest is one that I know well, and would highly encourage you to take a look at. Keep in mind that any monthly investment pays for itself many, many times over. 

Encourage clients to shower your page with love in the form of stars and kind words – the virtual confetti that amplifies your salon’s street cred. Let your images radiate; more is undoubtedly more! Treat your Google Business Page as a canvas, painting it with posts, reviews, and images that unequivocally declare, “We’re the trendiest hair haven in town!” Bear in mind that prospective clients are scrolling and they are looking for a change, and your goal is to captivate them with a page as striking as your blowout skills. Transform your Google page into a digital masterpiece, one post, review, and picture at a time!

LAST BUT DEFINITELY NOT LEAST: YOUR GOOGLE BUSINESS PAGE

In addition to bolstering your social media presence, consider your Google Business Page as the clandestine weapon that can elevate your salon’s online presence.

Most new clients will search for a new salon using the Google platform. They will either search based on geographic location, service they may be seeking, or highest reviews. This is the exclusive digital arena where your skills, salon ambiance, and client testimonials take centre stage, whilst being directly compared to your competition, making it the most powerful tool of all to grow your business. Don’t brush it to the side just because it’s not as trendy as the other platforms. This is your bread and butter platform.

Regular posting transcends just showcasing your latest creations; it’s about crafting a dynamic narrative for potential clients to immerse themselves in. Clients who are already looking for a reason to switch salons, and your page is giving them those reasons. It’s a captive audience, directly linked to business growth.

Share mesmerising transformations, unveil behind-the-scenes glimpses into salon life, and sprinkle in those cherished client testimonials. Salon Reviews play a massive role, designed to enhance your digital credibility. If you don’t have a salon software that helps you to generate reviews. I would encourage you to switch to one that does. It will be a game changer. Phorest is one that I know well, and would highly encourage you to take a look at. Keep in mind that any monthly investment pays for itself many, many times over.

Encourage clients to shower your page with love in the form of stars and kind words – the virtual confetti that amplifies your salon’s street cred. Let your images radiate; more is undoubtedly more! Treat your Google Business Page as a canvas, painting it with posts, reviews, and images that unequivocally declare, “We’re the trendiest hair haven in town!” Bear in mind that prospective clients are scrolling and they are looking for a change, and your goal is to captivate them with a page as striking as your blowout skills. Transform your Google page into a digital masterpiece, one post, review, and picture at a time!

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The Art of Texturizing

Deposits, it’s a No-Brainer

Fine tuned tools for fine tuned precision

Embrace the Chic

Our Industry Heading Into 2024

Keep the pain away!

Checklist for the Festive Season

Q & A With Christian Wiles

The Art of Texturizing

The Art of Texturizing

THE ART OF TEXTURIZING

 

Alright, my fellow hair enthusiasts, let’s talk about one of the handiest tricks up our sleeves as professional hairstylists — thinning, also known as texturizing scissors. Sure, we’re all trained, know and work with the classic scissor-over-comb technique to create texture and reduce volume, which of course, as professionals should be mastered. The downside when using the scissor-over-comb technique is that it’s substantially more time consuming than using the evolved tools created for this specific task at hand. And let’s face it, why wouldn’t we use the right tools for the job, it’s simple professional evolution. Yet, this is a tool that’s so often been misused, slightly misunderstood, and sadly not given the recognition as the superhero tool that it is. So let’s go about changing that…

Have you ever actually wondered about the real artistry behind texturizing scissors? Well, today we’re casually diving into the oh-so-brilliant world of cutting hair with these handy tools. My tool-box is fortunate to hold some of the best texturing scissors available on the market, the Kasho Green Series, which are simply incredible. Further down you can scroll through a wide range of options to help you find your next tool, but for now, let’s delve in.  

WHY USE TEXTURIZERS TO CREATE TEXTURE?

First thing’s first, why go for texturizing scissors when you’ve got trusty regular ones? Well, texturising scissors aren’t just your run-of-the-mill scissors. They’re designed to selectively remove bulk without sacrificing length. I like to think of them as the artist’s brush for creating texture, volume, and that effortlessly chic look, and they do so without compromising on time or technique. 

CHOOSE YOUR WEAPON WISELY

Not all thinning scissors are created equal. There are different types with varying tooth counts, and yes, it does matter. Texturizing scissors with 15-teeth are great for short-medium hair that requires a chunkier effect. The fewer teeth, the less hair is being texturised. 30-teeth is a versatile, midway texturising scissor great for medium to thick hair, creating moderate texture and moderate layers. Then there’s the 38-teeth, best for thick or coarse hair, designed to create a bold, more transformative texture with a significant volume reduction. You need to pick your texturising scissors based on the result you’re aiming for, but ideally, throughout your career, you can add more to your toolbox, giving you a complete set. 

15 Teeth
HEAVY CHUNKING
30 Teeth
MODERATE TEXTURE
38 Teeth
BOLD TRANSFORMATIVE TEXTURE

A-TYPE OR B-TYPE – TOP OR BOTTOM BLADE

The entire purpose of this article is to eliminate confusion, so I hope that this next part doesn’t completely mess that up. Because in addition to the amount of teeth, there’re also texturizer variants withTop Teeth Blades and Bottom Teeth Blades. So to keep things non-confusing, let’s briefly break down why. 

The Top Blade texturizing scissor, which within Kasho is also known as the ‘A-Type’, is mainly used when working on a classic men’s cut and for short hair and transitions. The final result is a harsher texture with duller lines, creating harder contours. Type A is more limited than the ‘B-type’, or Bottom Blade. A bottom teeth blade is often favoured when working with Asian and Middle Eastern hair. Hair that’s straighter and much thicker. Type B is primarily for longer and thicker hair because of the way that long hair falls into the teeth better, but this is absolutely not exclusive. Of the two variants, the Bottom Blade is a more versatile tool for today’s clientele. More of a guaranteed all-rounder. 

In fact, if you were to only ever invest in one texturising scissor, I would urge you to invest in the Green Texturising Scissor – KGRS-60 OS WT38B, it’s an offset, Bottom Blade Hybrid texturizer with 38 tapered (slightly curved) teeth and a ballbearing screw system. It’s simply an incredible all-rounder for your tool box. 

A-Type
TOP BLADE
B-Type
BOTTOM BLADE
Hybrid
B-TYPE WITH A TWIST

THE TEXTURIZING TECHNIQUE

SECTION, SECTION, SECTION

Just like any great painting starts with a blank canvas, a fabulous haircut starts with well-sectioned hair. Divide the hair into manageable sections and clip away what you’re not working on. This ensures you have control and can see exactly where those texturizing scissors are doing their magic. One of the biggest errors when using this type of scissor is repeating a section and over texturising. Just like everything we do, there is a controlled technique to follow, so section that hair and work methodically. 

FIRSTLY GO VERTICAL

Unlike the horizontal action of scissor-over-comb, thinning scissors work best in a vertical motion. Take a small section of hair, hold it vertically, then gently open and close the texturising scissors along the length of the hair. This technique gives you a more naturally textured finish.

SECONDLY BE SELECTIVE

Don’t go thinning-happy on the whole head. Be selective about where you want to reduce bulk or add texture. Common areas include adding volume around the crown, and when creating a feathered look through the ends. This can’t be stressed enough. Don’t go all Edward Scissorhands on your client. This’ll only result in fluff. 

FINALLY TEST & ADJUST

Remember, less is more. Start with a few snips and assess the result. You can always take more off, but gluing hair back on is somewhat trickier. Adjust the pressure and the amount of hair you’re working with based on the effect you’re aiming for.

THIS IS WHY IT’S SUCH A GREAT TOOL!

VERSATILITY IN TEXTURE

Texturizing (or thinning) scissors give you the power to create an endless range of textures, from soft and subtle to bold and edgy. It’s all about customisation and creative expression!

EFFORTLESS BLENDING

Say goodbye to harsh lines. The right texturising scissors blend layers seamlessly, ensuring a natural flow in your haircut. That is unless you choose to create a super-choppy texture!

HAPPY BOUNCY HAIR

The lightness achieved with texturising scissors means hair bounces and moves beautifully. Your clients will thank you for the extra oomph!

 

So, there you have it—the lowdown on mastering the art of texturizing scissors. It’s all about being selective, going vertical, and customising for that perfect texture. Now, armed with this knowledge, go forth and unleash your inner hairstyling connoisseur with some new texturizers. Your clients’ hair will thank you for the magical touch of a Kasho texturing scissors! Happy snipping! 

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Deposits, it’s a No-Brainer

Fine tuned tools for fine tuned precision

Embrace the Chic

Our Industry Heading Into 2024

Keep the pain away!

Checklist for the Festive Season

Q & A With Christian Wiles

Deposits, it’s a No-Brainer

Deposits, it’s a No-Brainer

DEPOSITS, IT’S A NO-BRAINER

 

In the world of professional hairdressing, where creativity meets craftsmanship, the importance of taking deposits cannot be overstated, and in my opinion, should be a given. However, if you browse most professional hairdressing forums on Facebook, you’ll find that it’s a question that keeps popping up and repeating itself. So, in my humble attempt to influence this incredible industry, I thought I would address this hot topic through an article, especially as deposits are an absolute given for us at The Hair Movement Salon. We believe that it’s imperative to protect the income of our stylists, set the professional tone for our guests (aka clients) and of course safeguard our business as a whole. 

While the artistry of transforming hair and creating stunning styles in combination with creating an exceptional atmosphere is 100% at the forefront of every salon experience, the business side of what we do plays an equally crucial role. It might not be as fun, or ‘sexy’, but savvy business practices are crucial in a time when there is a real culling taking place in our industry. 

One key aspect that ‘on-the-ball’ salons have embraced as a no-nonsense principal is the practice of taking deposits, a strategy that not only benefits the salon and it’s hero stylists, but also ensures a smoother, more reliable experience for clients. Today, with advancement of the salon booking systems, it’s a very fluid, non intrusive experience for clients and salons alike, both in the communication and execution of taking an appointment deposit. 

So let’s break it down as to why it should be a no-brainer. 

 

Commitment and Accountability

When booking a table to a nice restaurant, deposits are often taken. In reality it’s a few pounds, but they are in-fact storing card details incase of a no-show. If on a Saturday night, a smaller restaurant would have four no-shows, that’s a real blow to their bottom line. Everyone understands and respects this. So why would it be any different for a salon. Taking a deposit establishes a level of commitment from our clients. In an industry where time is money, ensuring that clients are serious about their appointments is absolutely paramount. Deposits act as a commitment fee, signalling to you as the stylist that your client is dedicated to their scheduled time and values the expertise of the salon. It’s like everything in life, if you don’t set a value on your time, then why would anyone else. 

 

Time is Precious

For you as a professional, time is what we call a non-renewable resource. A salon column and the time slots structured within, must be protected. Unfilled appointments, last-minute cancellations or last-minute service changes can be detrimental to your livelihood and the salon business alike. By taking a deposit, we protect ourselves from potential revenue loss due to no-shows or sudden cancellations. This practice encourages clients to honour their appointments and be punctual, respecting the time and effort you put into providing exceptional service. That level of respect is crucial if you want to run a no-drama consistent business. 

 

Professionalism and Trust

The act of taking a deposit communicates professionalism and instills a sense of trust between the salon and client. It demonstrates that the salon values its time and expertise, and in return, clients can trust that their appointments will be honoured and receive the attention they deserve. It sets a professional tone. It also protects the investment that has been made getting that client into the salon.

 

Fair Compensation for Consultation and Preparation

Many of our appointments involve a preliminary consultation and prep-work before the actual appointment. By taking a deposit, we also ensure that the time and effort put into understanding the client’s needs and preparing for that appointment is compensated, even if unforeseen circumstances lead to a cancellation. 

 

The Deposit and Communication around it 

How a salon chooses to structure its deposit scheme varies, a lot. Some  salons have a sliding scale, perhaps taking 50% for all new clients, and 10% for existing. But with the latest salon software, like Phorest, this can be further automated where card details can be stored, and if they are a no-show, some salons take full payment, if they are unable to fill the slot. No matter which deposit structure you choose, communication with clients is key. Clear terms and conditions must be stated on the salon website, reiterated in confirmation emails or other in-salon notices. This point is crucial. Transparency is an absolute must in order to run a seamless deposit scheme. You must also never feel a need to justify or apologise for having this scheme in place, or for being paid when someone is a no-show. Time is your livelihood, and as covered earlier, it’s a non-renewable resource. Once a deposit scheme is implemented, and run through the first client visit cycle,  it simply becomes a matter of fact, and going into 2024, clients almost expect it. It’s just simply become a way of life.

 

There will be Exceptions

There will always be clients that are an exception to the rule. In a hypothetical, they might be a long standing client who’s sadly fallen ill, perhaps being admitted to hospital. It’s then up to you to make the commercial, humanistic and customer facing decision whether or not the deposit payment should be honoured. By having the scheme in place, the decision now sits firmly in your hands, instead of you being forced to submit to a situation that was previously entirely out of your control. This level of commercial control results in a happier, and stronger working environment, which in turn increases the customer experience as well as your artistic creativity, as you get to focus on what you are passionate about, without worry.

 

A quick recap …

The importance of taking deposits cannot be overstated. It is a practice that not only safeguards the business interests of your salon, but also fosters a sense of commitment, accountability, and trust between you, as the stylist, and your client. As the industry continues to evolve, the integration of such business practices ensures that both artistic expression and economic stability can coexist harmoniously in the world of beauty and style. It also gives you ease of mind, knowing that your income is consistent, stable and secure. 

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Fine tuned tools for fine tuned precision

Embrace the Chic

Our Industry Heading Into 2024

Keep the pain away!

Checklist for the Festive Season

Q & A With Christian Wiles

Fine tuned tools for fine tuned precision

Fine tuned tools for fine tuned precision

LOVE YOUR KASHO AND IT WILL REMAIN FAITHFUL

In the world of hairdressing and barbering, the tools of our trade are as crucial as the skills of the person holding them. Among these tools, the Kasho scissor stands out as a symbol of precision and craftsmanship. A Kasho scissor can last the span of your career, but they, like all finely tuned tools, require servicing. 

To maintain the cutting edge – quite literally – it’s imperative to prioritise regular servicing for your Kasho scissors. In this article, we’ll explore the reasons why investing time and effort into the maintenance of your Kasho scissors is a crucial aspect of ensuring their longevity and performance. We recommend an annual service to ensure ultimate longevity.

Precision Matters

Kasho scissors are renowned for our razor-sharp blades and unparalleled precision. Over time, however, even the highest-quality blades can lose their edge due to regular use. Regular servicing helps to maintain the sharpness of the blades, ensuring each cut is as clean and precise as the first. This is especially important in professions where precision is paramount, such as in the art of hairstyling.

Extend Lifespan

Just like any mechanical tool, Kasho scissors are subject to wear and tear. Regular servicing helps identify and address issues early on, preventing more significant problems down the line. By addressing small problems promptly, you can significantly extend the lifespan of your Kasho scissors, protecting your investment and ensuring they serve you well for years to come.

Optimal Performance

A well-serviced Kasho scissor is a high-performance tool. The smooth movement of the blades, the tightness of the pivot screw, and the overall functionality of the scissor contribute to its performance. Servicing helps to fine-tune these elements, ensuring that your Kasho scissors consistently deliver optimal performance, making your work smoother and more efficient.

Protect Your Investment

Kasho scissors are a premium tool, often representing a significant financial investment. Regular servicing is a proactive approach to protect that investment. It’s more cost-effective to service your scissors regularly than to wait until a major issue arises. A well-maintained scissor is less likely to develop serious problems that could result in irreversible repair or even a replacement.

Maintain Hygiene Standards

In our professional world, maintaining high hygiene standards is non-negotiable. Regular servicing includes thorough cleaning and sterilisation of your Kasho scissors, ensuring that they meet the necessary hygiene standards. This not only protects your clients but also upholds your professional reputation. We encourage that your scissors are cleaned with a scissors spray after each use, but during the service, the entire scissor and its parts are deep cleaned. 

In the hands of a skilled professional, a Kasho scissor is a work of art. To preserve its precision, extend its lifespan, and ensure optimal performance, regular servicing is not just recommended – it’s essential. Investing time and effort in the maintenance of your Kasho scissors is a commitment to the artistry of your craft, protecting your investment and upholding the high standards that these scissors represent in the world of hairstyling and barbering. So, don’t just cut hair; cut it with precision, style, and the longevity that comes from regular Kasho scissor servicing.

You can book your servicing here.

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Keep the pain away!

Checklist for the Festive Season

Q & A With Christian Wiles

SOME MORE CARE PRODUCTS

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