TO CUT OR NOT TO CUT … THAT IS THE QUESTION
Let’s dive into a question many of your clients ask themselves: should they cut their hair or not? With platforms like X (formerly Twitter) and TikTok buzzing with strangers giving unsolicited hair advice, your clients might be coming to you with external opinions that complicate their decision-making. But at the end of the day, we all know the truth—the only person who can really decide is the client. Your role, as their trusted stylist, is to help them weigh the pros and cons of their next big hair move and guide them through the process with professional expertise.
Without diving too deep into the psychology behind it, the first question we should be asking our clients is simple: why? Are they just bored and looking for a change, or is there something more significant driving them to make this decision? Let’s break down some of the most common reasons clients want to go for the chop, and how we, as hair professionals, can help guide them through these choices.
“I’ve had long hair forever—it’s time for a change.”
This is probably the most exciting reason for a haircut. When a client is craving a fresh look, it opens the door to endless creative possibilities. If they’ve experimented with different lengths before, this may not be too overwhelming for them. It’s a solid reason to cut, but here’s where your expertise comes in: ensure they’ve truly thought about the style. Ask for at least 5 inspiration images of what they want to achieve. If they haven’t thought that far ahead, suggest trying new styling options, accessories, or even a bold lip colour to satisfy that itch for change before taking the scissors to their hair.
“I can’t do anything with my hair anymore.”
We’ve all heard this one. Start by asking when their last cut was. If it’s been a while and their hair was manageable right after the last trim, they might just need a shape-up. A well-placed trim can make all the difference in how hair behaves. On the other hand, if styling has consistently been a challenge, it could be time to offer them a more dramatic transformation. Guide them toward a look that will fit their lifestyle and be easier to maintain daily. And don’t forget to advise on regular maintenance schedules—often, it’s a lack of consistent care that leads to frustration.
“I’m having a rough week, and I need a change.”
This is a red flag for us as stylists. Clients who are emotionally charged might think a haircut will fix everything, but we know big hair changes should come from a place of positivity. Whether they’ve had a tough week, started a new job, or are going through a breakup, remind them that impulsive decisions can lead to regret. Suggest holding off until they feel better. When they make the change during a more stable, happy moment, the new look will be a visual marker of a positive time, rather than something they associate with a rough patch.
“What if it doesn’t suit me?”
It’s tough when a client is hesitant to try something new because they fear it won’t look good. This is where you step in with your professional eye. Your job is to find the right cut and style that flatters their unique features and personality. Reassure them that you’re not just cutting hair—you’re shaping a look that enhances their best features. Encourage them to gather inspiration photos and trust your expertise. Remind them that they’re in good hands, and that part of your role is to help them see their own potential.
“What if I regret it?”
A lot of clients worry about post-cut regret. You can ease their concerns by framing the haircut as a celebration of something positive, whether it’s achieving a personal goal or reaching a milestone. Timing is key—encourage them to make the change when they’re feeling confident and in control. Also, be transparent about the realities of the new style they’re considering. Shorter doesn’t always mean easier—sometimes it requires more upkeep than they expect. The more informed they are, the less likely they’ll regret the decision.
“What if my partner doesn’t like it?”
Here’s where you might need to play the role of a confidence booster. If a client is hesitant to make a change because of someone else’s opinion, it’s time to remind them that their hair is an expression of their personal style and identity. The right partner should support whatever makes them feel amazing. Encourage them to make the decision based on their own preferences and sense of self, not to please someone else. When they own their look, confidence will naturally follow—and that’s the most attractive feature of all.
Final Thoughts
As professionals, we know that the ultimate decision lies with the client. Our role is to guide them with insight, skill, and honesty. Haircuts can be empowering, refreshing, and fun—but they can also be overwhelming if they’re made for the wrong reasons. Timing and intention are everything. Encourage your clients to take their time, be clear on their motivations, and consult you whenever they need advice.
If they’re on the fence, suggest smaller changes first—whether it’s a new outfit, hair accessory, or tweak to their care routine. And let them know you’re always available for a consultation to provide a second opinion. By working together, you can help them make the best decision and keep their hair journey moving forward with confidence and style.
Tania has been 30 years in the industry, for 10 of those running her own successful Aveda salon. Tania is now working as Creative Salon Director at The Hair Movement Salon in South East London, as well as a content contributor to Kasho. Her passion for precision cutting and colour pushes the creative boundaries, but her belief that everyday is a school day, continues to push her knowledge boundaries and her love for the industry.
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