OUR INDUSTRY HEADING INTO 2024

In the ever-evolving world of beauty and fashion, the hairdressing industry stands as a dynamic force, constantly adapting to new trends, technologies, and consumer preferences. As we step into 2024, it’s fascinating to witness the transformative changes shaping our ever changing landscape. From sustainable practices to cutting-edge technologies, the industry is embracing innovation in ways that promise a fresh and exciting future. 2024 is all about moving your business, and the industry forward.

Sustainability Takes Center Stage

One of the most notable shifts in the hairdressing industry in 2024 is the increased emphasis on sustainability. Salons are becoming more eco-conscious, with many of us adopting green practices such as using eco-friendly products, reducing water and energy consumption, and implementing recycling programs. Sustainable haircare brands are gaining popularity, offering products that not only nourish hair but also minimise environmental impact. Sustainability are is no longer just a buzz word, but becoming the a key foundational pilar for successful salons, something which has in large been client led.

Technology Revolutionises the Salon Experience

Technology is playing a pivotal role in reshaping the salon experience. Virtual reality (VR) consultations are becoming more common, allowing clients to visualise potential hairstyles before committing to that new, “life changing” cut or colour. Augmented reality (AR) mirrors are slowly being introduced by more companies, enabling clients to “try on” different looks without any commitment. Additionally, advanced robotics AI in salon software systems and automation are streamlining mundane tasks, allowing stylists to focus on what you are really passionate about. Clients and hair.

Personalisation and Inclusivity

The shift towards inclusivity and personalisation is transforming the way salons operate. Being able to cater to all and stepping out of comfort zones is what it’s all about in 2024. We as an industry will be pushing ourselves to work with a more diverse range, including diverse hair textures that cater to a wide range of clientele. Customised consultations take into account individual preferences, lifestyles, and even cultural considerations, ensuring that every client receives a unique and tailored experience. Personalisation to create the experience is no longer just relevant for high-end salons, it is now demanded as the norm. Our clients are looking for that personalised experience and it’s up to the industry to offer it.

The Rise of Non-Traditional Salons

Traditional salon structures are giving way to more unconventional models. Pop-up salons, mobile salons, shared salon spaces and cooperative structures are becoming popular, offering greater flexibility for both stylists and clients alike. These innovative setups allow salons and you as a stylist to reach new audiences and create unique, experiential environments for clients.

Wellness Integration, a more holistic approach

The concept of holistic beauty is gaining traction, with many salons integrating wellness practices into their services. From scalp massages and aromatherapy treatments to incorporating mindfulness techniques, the focus is expanding beyond just aesthetics to promote overall well-being. Out of the box thinking has never been more important.

Educational Empowerment:

As clients become more knowledgeable and discerning, there’s a growing focus on education within the industry. Leading salons are investing in ongoing training for their staff, ensuring that their teams stay up-to-date with the latest techniques, trends, and technologies. Clients, too, are the most savvy they’ve ever been, seeking out information, with many turning to online platforms and social media to stay informed about haircare, styling tips, trends and so much more.

In 2024, the hairdressing industry is undergoing a remarkable transformation, blending innovation with a heightened sense of responsibility. Sustainability, technology integration, inclusivity, unconventional salon models, wellness practices, and ongoing education are reshaping the way we think about and experience hairdressing. As we embrace these changes, the industry is poised to not only meet the evolving needs of our clients but also set new standards for creativity, sustainability, and inclusivity in the years to come. Exciting time ahead!

Benjamin Shipman

Benjamin is 3rd generation in the industry and has a behavioural psychology and retail background, working with several high-end global brands. He is the co-owner and brand director for Kasho UK and The Hair Movement brand. He also leads The Hair Movement Salon, the brands five star concept salon located in South East London and works as an industry consultant.